Privacy and data protection

Last updated on 17th December 2023

1. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens. Please note that data transmitted via the internet (e.g. via e-mail communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Information regarding the party responsible for this website

The party responsible for processing data on this website is:
DICTUM GmbH
Gottlieb-Daimler-Str. 3
94447 Plattling
Germany
Telephone: +49 (0)9931 4058-100
E-Mail: privacy@dictum.com

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, e-mail addresses, etc.).

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as the enquiries you send to us as the site operator. You can recognise an encrypted connection by the »https://« at the beginning of your browser’s address line and the lock icon displayed within your browser’s address bar. If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Objection to promotional e-mails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements for sending promotional and informational materials not expressly requested. The website operators reserve the right to take specific legal action if unsolicited advertising material, such as e-mail spam, is received.

2. Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company.
E-Mail: datenschutzbeauftragter@datenschutzexperte.de

3. Data collection on our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (known as »server log files«). When you visit our website, we collect the following data, which is technically necessary for us to display the website:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the site
  • Browser type and browser version
  • Operating system used
  • IP address

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our justified interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.
We will, therefore, only process any data you enter onto the contact form with your consent per Art. 6 (1) (a) GDPR and our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. You may revoke your consent at any time. An informal e-mail making this request is sufficient. The legality of the data processing operations carried out up to the time of revocation shall remain unaffected by the revocation.
If the purpose of your contact with us is the conclusion of a contract, this additional legal basis for data processing is covered by Art. 6 (1) (b) GDPR. We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Processing of data (customer and contract data)

We collect, process, and use personal data only insofar as it is necessary to establish or modify legal relationships with us (master data). This is performed according to Art. 6 (1) (b) GDPR, which allows the processing of data to fulfil a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing our website (usage data) only to the extent required to enable you to access our service or to bill you for the same. Furthermore, your data will be used for the purposes of advertising and market research by the responsible body.
Collected customer data shall be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

4. Analytics and advertising

etracker

We use the services of etracker GmbH (Erste Brunnenstraße 1, 20459 Hamburg, Germany) on this website to analyse usage data.

Insofar as we use analysis and optimisation cookies, we obtain your explicit consent in advance pursuant to Art. 6 (1) (a) of the GDPR. If you give us your consent, cookies will be used to enable statistical coverage analysis of this website, measurement of the success of our online marketing campaigns and test procedures, e.g. to test and optimise different versions of our online offer or its components.

We do not set cookies in »cookieless mode« as part of the use of etracker. In cookieless mode, the data processing is based on our legitimate interest pursuant to Art. 6 (1) (a) of the GDPR. Our legitimate interest is the optimisation of our online offer and our web presence. As the privacy of our visitors is important to us, data that may identify an individual person, such as the IP address, login or device identifiers, are anonymised or pseudonymised as soon as possible. No other use, combination with other data or transfer to third parties will take place.

We have concluded an order processing agreement with etracker GmbH in accordance with Art. 28 of the GDPR. The data generated with etracker is processed exclusively in Germany.

You can object to the aforementioned data processing at any time by clicking on the slider. The objection has no adverse consequences. If no slider is displayed, data collection is already prevented by other blocking measures.


For further information on data protection click Sie here.

Browser plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objecting to the collection of data

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics. For more information about how Google Analytics handles user data, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Contract data processing

We have concluded a Data Processing Agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transmission of data from the EU to the USA, Google relies on standard data protection clauses of the European Commission, which are intended to guarantee compliance with the European data protection level within the USA. Further information on Google (Universal) Analytics can be found here: https://policies.google.com

Demographic data collection by Google Analytics

This website uses Google Analytics’ demographic features function. This allows reports to be generated containing information about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section »Refusal of data collection«.

Google Analytics Remarketing

Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third party websites. This service is provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (»Google«). For this purpose, Google stores a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Processing is carried out based on your consent in accordance with Art. 6 (1)(a) GDPR.
Any further processing of data will only take place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalise ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google to Google Analytics data in order to form target groups. In the course of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA. You can permanently opt out of the storage of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
.
Alternatively, you can inform yourself about the storage of cookies and adjust the settings at the Digital Advertising Alliance on www.aboutads.info. Finally, you can set up your browser so that you are informed about the storage of cookies and can decide individually whether to accept them or to reject the use of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.

Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

Google AdWords and Google Conversion Tracking

This website uses the online advertising program »Google Ads« and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (»Google«). We use the services of Google Ads to draw attention to our attractive offers with the help of advertising material (»Google AdWords«) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
When you click on an ad served by Google, a conversion tracking cookie is activated. Cookies are small text files that your internet browser stores on your computer. These cookies usually expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page. Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the Ad-Words advertisers who have opted for conversion tracking. The advertisers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings under the keyword »User Settings«. In doing so, you will not be included in the conversion tracking statistics. We only use Google Ads based on your consent in accordance with Art. 6 (1)(a) GDPR. In the course of using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.
You can find more information about Google’s privacy policy at the following web address: https://policies.google.com/privacy?hl=en
If you do not want to participate in tracking, you can opt out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings or by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl=en
Please note that certain functions of this website may not be available or may only be used to a limited extent if you have deactivated the use of cookies.
“Conversion cookies” are stored based on your consent per Art. 6 (1)(a) GDPR.

Google Tag Manager

Google Tag Manager is a solution that allows you to manage web site tags through a web interface. The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information on the Google services. Use Policy: https://www.google.com/intl/de/tagmanager/use-policy.html.

Pingdom

This website uses the Pingdom monitoring service, which is operated by Pingdom AB, Kopparbergsvägen 8, 722 13, Västerås, Sweden. Pingdom uses cookies, which are small text files that are stored locally in the cache of the site visitor’s browser. These cookies are used to recognise the browser and thus enable an analysis of your access, as well as the behaviour (»performance«) and availability of our website, in order to improve the behaviour and the presentation of the contents on the website.

Insofar as personal data is also processed by individual cookies used by us, processing is carried out pursuant to Art. 6 (1) (a) GDPR based on your consent.

In order to generally deactivate the use of cookies on your computer, you can set your browser so that no more cookies can be stored on your computer in the future or that already stored cookies are deleted. However, switching off all cookies may mean that some functions on our web pages can no longer be executed. You can find Pingdom’s privacy policy at https://www.pingdom.com/legal/privacy-policy/.

5. Social media

Facebook with Shariff Solution

Our website uses so-called social plugins (“plugins”) of the social network Facebook operated by Facebook Ireland Limited, 4 Grand Canal Quay, Square, Dublin 2, Ireland (“Facebook”).

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plug-ins and only fully operational when using an HTML link. This type of integration ensures that no connection to servers of Facebook is established when a page of our website containing such buttons is called up. When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact (if necessary after entering your login data) with the plugins contained there.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and setting options for the protection of your privacy, can be found in the Facebook data protection declaration at: https://www.facebook.com/policy.php

Twitter with Shariff Solution

Our website uses so-called social plugins (“plugins”) of the microblogging service Twitter operated by Twitter Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”).

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plug-ins and only operational when using an HTML link. This type of integration ensures that no connection to Twitter’s servers is established when a page of our website containing such buttons is accessed. When you click on the button, a new browser window opens and opens the Twitter page, where you can interact with the plugins (if necessary after entering your login data).

The purpose and scope of the data collection and the further processing and use of the data by Twitter as well as your relevant rights and setting options for the protection of your privacy can be found in the Twitter data protection declaration at: https://twitter.com/privacy

Pinterest with Shariff Solution

We use so-called social plugins (“plugins”) of the social network Pinterest operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA, 94103, USA (“Pinterest”).

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plug-ins and only fully operational when using an HTML link. This type of integration ensures that no connection to Pinterest’s servers is established when a page of our website containing such buttons is accessed. When you click on the button, a new browser window opens and calls up the Pinterest page, where you can interact with the plug-ins there (if necessary after entering your login data).

Please refer to Pinterest’s privacy policy for the purpose and scope of data collection and the further processing and use of the data by Pinterest and your rights and setting options for protecting your privacy at: https://policy.pinterest.com/en/privacy-policy

6. Cookies

We use cookies and similar technologies on our website and process personal data about you, such as your IP address. We also share this data with third parties. Data processing may be done with your consent or on the basis of a legitimate interest, which you can object to. You have the right to consent to essential services only and to modify or revoke your consent at a later time in the privacy policy. Below you will find an overview of all services used by this website. You can view detailed information about each service and agree to them individually or exercise your right to object.

You are under 16 years old? Then you cannot consent to optional services. Ask your parents or legal guardians to agree to these services with you.

Essential (2)

Essential services are required for the basic functionality of the website. They only contain technically necessary services. These services cannot be objected to.  •  Hide service information

PHPSESSID

Purpose: Behält die Zustände des Benutzers bei allen Seitenanfragen bei.
Use on legal basis of: Legitimate interest

Technical cookie definition: PHPSESSID

Type: HTTP Cookie
Host: richtig-schaerfen.de
Duration: Session
Real Cookie Banner
Purpose: Real Cookie Banner asks website visitors for consent to set cookies and process personal data. For this purpose, a UUID (pseudonymous identification of the user) is assigned to each website visitor, which is valid until the cookie expires to store the consent. Cookies are used to test whether cookies can be set, to store reference to documented consent, to store which services from which service groups the visitor has consented to, and, if consent is obtained under the Transparency & Consent Framework (TCF), to store consent in TCF partners, purposes, special purposes, features and special features. As part of the obligation to disclose according to GDPR, the collected consent is fully documented. This includes, in addition to the services and service groups to which the visitor has consented, and if consent is obtained according to the TCF standard, to which TCF partners, purposes and features the visitor has consented, all cookie banner settings at the time of consent as well as the technical circumstances (e.g. size of the displayed area at the time of consent) and the user interactions (e.g. clicking on buttons) that led to consent. Consent is collected once per language.
Use on legal basis of: Compliance with a legal obligation
Provider: DICTUM | Richtig schaerfen

Technical cookie definition: real_cookie_banner*

Type: HTTP Cookie
Host: .richtig-schaerfen.de
Duration: 365 day(s)

Technical cookie definition: real_cookie_banner*-tcf

Type: HTTP Cookie
Host: .richtig-schaerfen.de
Duration: 365 day(s)

Technical cookie definition: real_cookie_banner-test

Type: HTTP Cookie
Host: .richtig-schaerfen.de
Duration: 365 day(s)

Marketing (1)

Marketing services are used by us and third parties to track the behaviour of individual visitors (across multiple pages), analyse the data collected and, for example, display personalized advertisements. These services enable us to track visitors across multiple websites.  •  Hide service information

Google Tag Manager

Purpose: Google Tag Manager is a service for managing tags triggered by a specific event that injects a third script or sends data to a third service. No cookies in the technical sense are set on the client of the user, but technical and personal data such as the IP address will be transmitted from the client to the server of the service provider to make the use of the service possible.
Use on legal basis of: Consent
Provider: Google Ireland Limited

Local storage

In addition to cookies, we also use Local Storage technology (also called »Local Data«). Data is stored locally in the cache of your browser, which continues to exist and can be read even after closing the browser window or exiting the program – as long as you do not clear the cache. With Local Storage, your preferences when using our websites are stored on your computer and used by you. The data from the Local Storage is used, for example, to give you recommendations based on your anonymous usage or to enable you to create a watch list.

The data stored in Local Storage cannot be accessed by third parties, nor is it passed on to third parties or used for advertising purposes. We use these techniques in our legitimate interest in order to be able to make you a fully functional offer on the basis of Art. 6 (1) (f) GDPR.

You can manage Local Storage contents in the browser via the settings for »Browser History« or »Local Data«, depending on which browser you use. If the functions are restricted, functional limitations may occur.

7. Rights of the data subject

The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the person responsible for processing your personal data, about which we inform you below:

Right to information in accordance with Art. 15 GDPR: In particular, you have the right to be informed about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees provided under Art. 46 GDPR when your data is transferred to third countries;
Right to rectification under Art. 16 GDPR: You have a right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored with us;
Right to erasure in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 para. 1 GDPR are met. However, this right does not apply in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
Right to restrict processing in accordance with Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data as long as the accuracy of your data which you dispute is checked, if you refuse to have your data deleted due to unlawful data processing and demand instead the restriction of the processing of your data, if you require your data for the assertion, exercise or defence of legal claims, after we no longer require these data after the purpose has been achieved, or if you have lodged an objection for reasons of your particular situation, as long as it has not yet been established whether our justified reasons outweigh the objection;
Right to information in accordance with Art. 19 GDPR: If you have asserted the right to rectify, erase or limit the processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or limitation of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
Right to data transferability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party, insofar as this is technically feasible;
Right to revoke consents granted under Art. 7 (3) GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. Revocation of consent shall not affect the lawfulness of the processing carried out on the basis of the consent until revocation;
Right of appeal under Art. 77 GDPR: If you believe that the processing of personal data relating to you is in breach of GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work is located or the place where the alleged breach occurs.

RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS. IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

8. Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective legal retention period (e.g. retention periods under commercial and tax law).
When personal data are processed on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, these data are stored until the person concerned revokes his or her consent.
If there are legal retention periods for data which are processed within the framework of legal or similar obligations based on Art. 6 (1) (b) GDPR, these data are routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we have no justified interest in their further storage.
When personal data are processed on the basis of Art. 6 (1) (f) GDPR, these data are stored until the person concerned exercises his or her right to object in accordance with Art. 21 (1) GDPR, unless we can prove compelling reasons for processing worthy of protection which outweigh the interests, rights and freedoms of the person concerned, or the processing serves to assert, exercise or defend legal claims.
When personal data are processed for the purpose of direct advertising on the basis of Art. 6 (1) (f) GDPR, these data are stored until the person concerned exercises his or her right of objection under Art. 21 (2) GDPR.
Moreover, unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

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